Being a broadcast television station, eightWest encounters unique requirements for their studio sets. They were looking for a custom look that was unique for the eightWest brand. When the furniture arrived at the station, their marketing department loved it so much that they decided to include the couch in the image commercial for the program.

RT London took the time to understand eightWest's specific requirements and offered solutions that had a custom feel at a reasonable price. It was important to have a durable product with the high volume of guests that came onto the show. During the design process, eightWest was able to tour the RT London manufacturing facility. After getting a behind the scenes look at how their products were built, they were confident RT London could provide a quality product that would last for years, even with the high volume of use.